Marketing is the process of selling timber to obtain its true fair market value.
Here are the key points that a woodland owner should consider when marketing timber.
Achieving a reasonable financial return on a timber investment depends on many factors.
None is more critical, however, than proper marketing.
Even if financial gain isn’t the primary goal, proper marketing can reduce the cost of achieving other management objectives, such as creating wildlife habitat.
You may have a wide variety of objectives for your woodlands.
Harvesting is compatible with most nonfinancial objectives.
Insisting that the logger follow best management practices (BMP’s) will ensure the maintenance of a healthy natural environment.
Logging activities may temporarily reduce aesthetic quality, but this depends on the proportion of the trees removed and the extent to which the tops are removed for firewood or cut up for faster decomposition.
Eventually, stumps and openings will be the only evidence of logging activity.
The specific trees selected for harvest determine the following:
• willingness of potential buyers to make an offer to buy your timber,
• amount they are willing to pay,
• trees left to produce your next crop,
• openings for regeneration, wildlife habitat, and
• aesthetic appearance you desire.
The science of forest management is based on the principle that whatever vegetation currently occupies an area of land grows to fully occupy the available growing space. Owners find that cutting trees by conducting a commercial harvest or timber stand improvement (TSI) controls the composition of this vegetation.